How Steph Curry Changed an Industry

By | NBA | No Comments

Many outsiders to the game of basketball don’t get just how big the shoe industry is. One does not simply buy a pair of basketball shoes that aren’t attached to a player’s name and brand. They almost don’t exist anymore, and the ones that do exist are almost intentionally poor products. They want you to ‘pay up’ for your favorite players shoe, and in this massive industry one guy changed everything with one meeting.
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